Delivers high quality,
versatility of latex to industrial printing market
This week HP expanded its
industry-leading portfolio of HP Latex Printing Technologies with the
introduction of the HP Latex 3000
Printer, helping industrial print service providers (PSPs) produce
high-value applications with improved productivity, quality and versatility.
HP also announced the
rebranding of its HP Designjet and Scitex latex printers and printer ink supplies. The new sub-brand for
these offerings is HP Latex, demonstrating the strategic importance of latex to
the HP Large Format Graphics portfolio.
HP Latex Printing
Technologies were introduced in 2008 as a water-based alternative to solvent
ink technologies. Since then, more than 15,000 HP Latex printers have been
shipped worldwide and more than 100 million square meters have been printed
with HP Inks.
HP expects these numbers to triple by 2016, with the number of latex-printed
pages growing rapidly while the number of solvent-printed pages simultaneously
declines by as much as 33 percent
The HP Latex 3000 Printer
will help drive this growth, allowing a broader range of sign and display
customers to shift pages from traditional solvent and UV-curable technologies
to HP Latex Printing Technologies.
“Industrial print service
providers constantly battle increasing competition along with shrinking
timelines and budgets for big projects in this buyers’ market,” said Xavier
Garcia, vice president and general manager, Large-Format Sign and Display
Division, HP. “As the leader in large-format printing, HP is offering latex solutions
that give our customers a unique advantage to cost-effectively address these
challenges with new levels of productivity, quality and application
versatility.”
Acknowledgements to HP News
for this information.
