Friday, 7 June 2013

HP Expands and Rebrands Its Latex Printing Technology Portfolio


Delivers high quality, versatility of latex to industrial printing market

This week HP expanded its industry-leading portfolio of HP Latex Printing Technologies with the introduction of the HP Latex 3000 Printer, helping industrial print service providers (PSPs) produce high-value applications with improved productivity, quality and versatility.



HP also announced the rebranding of its HP Designjet and Scitex latex printers and printer ink supplies. The new sub-brand for these offerings is HP Latex, demonstrating the strategic importance of latex to the HP Large Format Graphics portfolio.

HP Latex Printing Technologies were introduced in 2008 as a water-based alternative to solvent ink technologies. Since then, more than 15,000 HP Latex printers have been shipped worldwide and more than 100 million square meters have been printed with HP Inks. HP expects these numbers to triple by 2016, with the number of latex-printed pages growing rapidly while the number of solvent-printed pages simultaneously declines by as much as 33 percent

The HP Latex 3000 Printer will help drive this growth, allowing a broader range of sign and display customers to shift pages from traditional solvent and UV-curable technologies to HP Latex Printing Technologies.

“Industrial print service providers constantly battle increasing competition along with shrinking timelines and budgets for big projects in this buyers’ market,” said Xavier Garcia, vice president and general manager, Large-Format Sign and Display Division, HP. “As the leader in large-format printing, HP is offering latex solutions that give our customers a unique advantage to cost-effectively address these challenges with new levels of productivity, quality and application versatility.”


Acknowledgements to HP News for this information.