Brother are aiming to
strengthen its business market share and are set to bring in a new products by
unveiling a new range of monochrome laser printers, multifunction devices, toner cartridges
and printer ink.
Brother International
Corp. Philippines (BICP) have developed four new printer models—the Brother HL-1110, Brother
DCP-1510, Brother MFC-1810, and Brother MFC-1815 aimed at meeting the needs of small
and medium businesses as well as individual consumers.
Glenn P. Hocson, BICP
country manager, said “The new models we are introducing to consumers and
businesses in the Philippines provides a winning combination of exceptional
reliability with high-quality printouts at irresistible value. The series is a
dream come true for users who want it all—reliability, affordability and
design,”
The market share for
Brothers laser multifunction category is at currently at30 percent with
single-use printers accounting for 18 percent of the market. With the new
devices, the company aims to account for 50 percent and 30 percent,
respectively, by 2015.
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| Brother HL-1110 Laser Printer |
Made for durability and
robustness, the new series of laser printers feature high-performance and
hassle-free printing technology.
